Why Track Your Online Reputation?

Though unfortunate, a person’s online reputation is nearly always at risk. Regardless of who you are, what you do or the size of your company, your brand name can be attacked in numerous online ways, as well as by a variety of people. Competitors, adversaries, dissatisfied customers, unhappy patients, disgruntled former employees and more now have access to the most advanced information distribution system in the world: The Internet. There are hundreds, perhaps even thousands of online venues available to people looking for way to vent their frustrations, hurt their competitors or inflict harm on their enemies. The need to track your online reputation is an undeniably more important than ever before.

Track Your Reputation

Benefits of Online Reputation Tracking

The benefits of online reputation tracking are numerous, perhaps even endless. Here are several key advantages of online reputation monitoring:

Crisis Control

Negative comments or blog posts, if left untended, have the potential to become damaging threads and receive prominent positions in Google ranking pages. By tracking your online reputation, you can effectively stay aware of any new negative online items and address them before they become real public problems. Consistent monitoring can help to keep both you and your company above the fold.

Reputation tracking is a key component of online crisis control, says Bizzuka.com. “You will be made aware of a crisis long before it has an opportunity to escalate to a point where overcoming negative sentiment becomes a costly, lengthy affair.”

Conversation Control

Online reputation monitoring allows you to know who is talking about you, as well as how your image or brand is being discussed in online forums. Keeping apprised of discussion boards, threads and comments within social media forums, blogging sites and others can help you to tailor your online presence in a way that steers the conversation in your favor. According to a 2013 report by Technorati Media, “Consumers said keeping up with a company’s activities and learning about their products and services were the top reasons for following brands on Facebook, Twitter, YouTube, Pinterest and Instagram.”

By understanding how you’re being mentioned and the people most commonly talking about you, particularly on social media, you have the ability to design an effective and positive content campaign that best meets their communications needs.

Online Marketing

By keeping you informed of your place in online discussion, online reputation tracking can also provide you a valuable opportunity to build an effective marketing strategy; one with the potential to improve your brand’s awareness, outshine your competition’s online presence and create a broader and more profitable customer base. Reputation tracking has the ability to keep you’re company informed about consumer trends, discussions and competitor successes, which can, in turn, provide you with tools to build a better-tailored and more successful online marketing approach.

Better Customer Service

Consistent monitoring of your reputation allows you to immediately address customer and employee problems, providing more attentive customer service through swifter issue resolution. Tracking consumer review sites, discussion boards and social media allows you to more efficiently correct a customer’s recent problem with your product, service or experience, which can lead to higher rates of customer satisfaction and brand loyalty.

Online reputation monitoring allows you to stay on top of your reputation, though it generally requires a commitment of manpower, time, technology and expertise to be performed effectively. “Between monitoring social media mentions, ad campaigns, blog comments and mentions across the Web at large,” says Content Marketing Strategist Angela Stringfellow, “you can easily find yourself thoroughly tied up trying to keep tabs on your brand online.”

Often times the best way to  is through a professional online reputation management service; a company equipped to handle the numerous threats and potential harm to your online  reputation.

Managing Your Reputation on Doctor Reviews Webites

People seeking quality healthcare professionals for treatment now have a variety of options on the web. Top doctor review websites, such as Vitals.com, Healthgrades.com and Wellness.com put millions of patients in contact with a variety of diverse healthcare specialists, allowing them to not only browse through potential care givers, but also to examine a professional’s history and training background. Unfortunately for healthcare professionals, however, many patients use these sites to leave negative comments about medical caregivers, which can have disastrous effects on a professional’s reputation and career. Negative online doctor reviews can mean trouble for a healthcare business, and sometimes even lead to career devastation. It’s important for healthcare professionals to maintain careful monitoring of their listing on these potentially harmful doctor review sites. Medical professionals should be aware of the measures they can take to successfully manage doctor reviews and ratings, and regain control over their online reputations. online doctor reviews management

Can Physicians remove negative online reviews and bad ratings that they don’t want people to see?

In most cases there are no options to remove reviews from the major doctor review sites.  However, there are a few ways that medical professionals can get their bad reviews removed, but only when one of the circumstances specified below apply.  Top doctor reviews and ratings websites like Vitals.com, RateMDs, and Healthgrades.com provide options for medical professionals to remove unnecessary and potentially harmful reviews, thus allowing doctors to better manage their professional reputation. Online doctor reviews can generally be removed from these sites if they fall under one of the three different criteria headings below.

  • Grossly Unfair. Doctor review websites like Healthgrades.com or RateMds allow doctors to request removal of any review that is considered ridiculous, is not intended for that professional’s practice, or if the review is mere hearsay.
  • Racist/Sexist/Vulgar. Removal of online doctor reviews that use foul language, are discriminatory or that make unfounded accusations is a common practice. Requesting the removal of a review that meets the above criteria can help doctors quickly weed out inflammatory and unfounded reviews.
  • Website Policy Violations. If a doctor review is posted multiple times, is an obvious commercial solicitation or was written by an impersonator, than that review can be flagged and requested for removal. Top Doctor Review sites provide for easy removal options for reviews that abuse or violate site policy.

Doctor review sites like Healthgrades.com, Wellness.com, Vitals.com and others provide doctors with ample opportunity to manage doctor reviews. Each site provides step by step procedures on how to approach and carry out the review dispute process. Though often the review dispute process make sometimes take between 2-3 weeks, it is most assuredly a powerful tool for effective doctor review management. Another way to combat the effects of negative doctor reviews is to encourage patients to post positive reviews. Reminding patients that they have the option to post a review allows them to be more interactive about their treatment and can help medical professionals better suppress bad doctor reviews and help to protect the online reputation of their medical practice.

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