Keep a Clean Offline Reputation to Improve Your Online Reputation (and Vice Versa)

Work to Maintain Your Good Reputation Both On and Offline

Reputation Management is both an Internet buzzword and a burgeoning online industry. Within the last few years or so, online reputation management has become an extremely popular topic for bloggers, as well as a growing necessity for industry professionals, celebrities, politicians and anyone else with a strong online presence. Maintaining a good online reputation, though often times difficult and time-consuming, is undeniably important to anyone with information on the web, which is, quite literally, nearly everyone with an Internet connection.

Protecting your online reputation requires a comprehensive approach; one that includes not just the culmination of your online activity, but the things you say, do and accomplish in your everyday life. In a world inundated with review sites, forums, social media postings, comment sections and blogs, the things you in an offline setting can have just as much, if not more, impact and influence on your online reputation. There are steps you can take, both online and “offline”, that will help to protect your online reputation, improve your brand and allow you to effectively maintain a positive image.

Good Online and Offline Reputation

Online Reputation Management

Online reputation management, of course, involves the management of your online behavior, ranging from the content you post on your social media profile to the way your company deals with comments on a popular review site. Several online behaviors that promote a positive reputation include:

Comprehensive Social Media Management. It’s long been established how important and entrenched social media profiles, posts and pages have become as a part of a person’s online image. Managing what you say and do through your Facebook, Twitter and LinkedIn accounts is a great way to protect yourself from unnecessary online negativity. Before posting that questionable picture or expressing an online opinion that may be contrary to your clients’ interests, stop and consider the possible impact of your activity. As Nathan Chandler of states, the ability to harness your social media presence has the potential to “turn…a disastrous online revelation into a positive professional development,” serving to demonstrate “your ability to maintain a positive attitude, overcome adversity and succeed in spite of obstacles.”

Review Site Management. Consumers and clients place more trust than ever in online review sites, and many will make a purchasing or business decision based the quality of a particular review. While there may be an urge to try to remove a negative review  from a site or post fake positive reviews, resist it. Provide outlets for consumers and clients to express their concerns and dissatisfaction, and address negative reviews in a personal and positive way. This is a powerful method for neutralizing someone’s online anger, and can often help to turn a potential negative into a positive. “Negative postings can appear in different online forums,” says Mary Gately of “Companies have to monitor these comments in real-time and respond when appropriate. For the most part, companies can turn negative comments into more positive comments for the consumer.”


Maintain an active blog, one that constantly updates your customers, clients or friends on you or your company’s positive activity. Blogs are a powerful and effective way to exhibit your expertise on a given subject, and consistent updates provide search engines like Google with more to track and index. This is a good way increase the existence of positive online content, and to push that content to the top of a search engine ranking page. More positive content equals a better chance for high brand visibility. “There are literally thousands of things you can write about and post online,” states “(Blog) content can and should be videos, photos, podcasts, eBooks, and newsletters as well.”

Professional Reputation Management Services

There are numerous professional online reputation management companies on the web. A person struggling to suppress or mitigate the impact of a negative item may find it useful to look into powerful, professional and image-enhancing reputation management services to clean up your internet reputation

‘Offline’ Reputation Management

These are just a few ways that everyday people can more effectively maintain a good online reputation. The stuff you do offline, however, can have the same enduring and effective impact on your internet presence as your online behavior. A few powerful methods to secure and protect your online image, in an offline or real-life setting, include:

Philanthropy. Being a charitable and giving person not only helps to improve your community and create a strong sense of inner satisfaction, it also provides you with an excellent opportunity to create an additional positive credential to your online resume. Not only can you add charitable involvement to your social media and website profiles, but you can use your experience to create and develop blogs, as well as to promote your business. A recent study done by the Reputation Institute, for example, shows that “positive perceptions of philanthropy and corporate citizenship initiatives is directly correlated with overall business value. A ten percent improvement in perceived corporate citizenship…can translate to an 11 percent improvement in overall reputation.” Philanthropy also provides you with the possibility to earn positive media exposure.

Customer Service. Business professionals understand how important a good customer service experience is to their company’s success. Continually stressing the need for positive and attentive in-store or in-office customer and client service to your employees, as well as the need for swift customer and employee conflict resolution, can help you nip problems in the bud, and can effectively serve to reduce the possibility of a highly visible negative review or comment in the future.

Career Advancement and Educational Achievement. Work promotions and participation in continuing education programs provide you yet another opportunity to enhance your online resume. Participation in an educational program establishes a personal interest in your industry, as well as an ambition and drive for self and career improvement. Career advancement allows you to make updates to your online profiles, which provide you the opportunity to achieve better visibility on search engine ranking pages.

There are many steps a person can take, both online and in real-life, to establish a more positive and enduring online reputation. Take the time to review your real-life activities and online behaviors. It could help you take control of your online reputation back today.


Why Track Your Online Reputation?

Though unfortunate, a person’s online reputation is nearly always at risk. Regardless of who you are, what you do or the size of your company, your brand name can be attacked in numerous online ways, as well as by a variety of people. Competitors, adversaries, dissatisfied customers, unhappy patients, disgruntled former employees and more now have access to the most advanced information distribution system in the world: The Internet. There are hundreds, perhaps even thousands of online venues available to people looking for way to vent their frustrations, hurt their competitors or inflict harm on their enemies. The need to track your online reputation is an undeniably more important than ever before.

Track Your Reputation

Benefits of Online Reputation Tracking

The benefits of online reputation tracking are numerous, perhaps even endless. Here are several key advantages of online reputation monitoring:

Crisis Control

Negative comments or blog posts, if left untended, have the potential to become damaging threads and receive prominent positions in Google ranking pages. By tracking your online reputation, you can effectively stay aware of any new negative online items and address them before they become real public problems. Consistent monitoring can help to keep both you and your company above the fold.

Reputation tracking is a key component of online crisis control, says “You will be made aware of a crisis long before it has an opportunity to escalate to a point where overcoming negative sentiment becomes a costly, lengthy affair.”

Conversation Control

Online reputation monitoring allows you to know who is talking about you, as well as how your image or brand is being discussed in online forums. Keeping apprised of discussion boards, threads and comments within social media forums, blogging sites and others can help you to tailor your online presence in a way that steers the conversation in your favor. According to a 2013 report by Technorati Media, “Consumers said keeping up with a company’s activities and learning about their products and services were the top reasons for following brands on Facebook, Twitter, YouTube, Pinterest and Instagram.”

By understanding how you’re being mentioned and the people most commonly talking about you, particularly on social media, you have the ability to design an effective and positive content campaign that best meets their communications needs.

Online Marketing

By keeping you informed of your place in online discussion, online reputation tracking can also provide you a valuable opportunity to build an effective marketing strategy; one with the potential to improve your brand’s awareness, outshine your competition’s online presence and create a broader and more profitable customer base. Reputation tracking has the ability to keep you’re company informed about consumer trends, discussions and competitor successes, which can, in turn, provide you with tools to build a better-tailored and more successful online marketing approach.

Better Customer Service

Consistent monitoring of your reputation allows you to immediately address customer and employee problems, providing more attentive customer service through swifter issue resolution. Tracking consumer review sites, discussion boards and social media allows you to more efficiently correct a customer’s recent problem with your product, service or experience, which can lead to higher rates of customer satisfaction and brand loyalty.

Online reputation monitoring allows you to stay on top of your reputation, though it generally requires a commitment of manpower, time, technology and expertise to be performed effectively. “Between monitoring social media mentions, ad campaigns, blog comments and mentions across the Web at large,” says Content Marketing Strategist Angela Stringfellow, “you can easily find yourself thoroughly tied up trying to keep tabs on your brand online.”

Often times the best way to  is through a professional online reputation management service; a company equipped to handle the numerous threats and potential harm to your online  reputation.

Reputation Management Techniques to Boost Results

Reputation management practices help to guarantee one’s control over what a searcher sees in the results page. It is difficult to think of anyone that would intentionally foster a negative image of themselves in person or online. That being said, negative pieces of information can crop up in newspapers as well as online and can cause seemingly irreparable harm to one’s reputation. Thus, there is a great need for reputation management strategies for anyone with an online presence. Reputation management can also provide a solution for those seeking to direct traffic to their personal sites.

Reputation Management can Improve Website Results

Boost Results with Reputation Management

So, XYZ Doll company decides to engage in a reputation management plan and releases fresh, new content about toy dolls in multiple places around the internet. Over time, reputation management techniques result in boosting traffic towards XYZ Doll company whenever someone searches the term “toy doll.”

Reputation management has evolved in conjunction with technology throughout the years. As personal lives have become less personal over time with the advances in media, reputation management has become more important as a result. An additional benefit to reputation management is the ability to direct traffic towards a particular website. For example, if XYZ Doll company specializes in making toy dolls, when the term “toy doll” is searched, ideally that company would like to be amongst the first few link options presented.

Benefit by Promoting the Positive

Reputation management tactics are applied in nearly all industries as a means to ensure the most relevant public image is presented online. Reputation management practices have been able to save individuals and businesses time and money over the years by ensuring relevant search results are the first choice for potential customers. Providing the added benefit of actually generating potential business, reputation management is an invaluable investment for any serious professional and can be essential in building a brand.

3 Reasons Why Your Online Reputation is Important

Is my reputation on the internet important?

You may not realize it, but your internet reputation influences almost every aspect of your life. is fully aware of the importance of positive online reputations, so the company works hard every day to promote the interests of their clients’ online presences. Here are the top 3 reasons that believes that protecting your online reputation is of utmost importance.

Why Your Reputation Matters!

First Impressions

We all do it – before we even meet someone, we check him or her out on Google or Facebook. Not necessarily to learn everything about someone, but just to get an idea of what to expect. The expert at understand this tendency in modern society, so they work with their clients to control what results appear when someone Googles them. With a massive arsenal of search engine optimization techniques, builds results that reflect positively on your character. At the same time, these preferable pages push negative publicity lower in the rankings, allowing you to have an appealing first impression to the casual searcher.

Professional Aspirations

Any time you apply for a job, your potential boss is sure to check out your online reputation. Issues such as online mugshots and court records are particularly damaging in this type of search, so professional companies like have developed effective strategies for removing this type of incriminating content. In addition, your co-workers are sure to discover any damaging information about you that is posted to the internet, so a successful reputation management program can protect you from the embarrassment of scoffing colleagues.

Family Dynamics

Although you may think that your home life would be the last place that could be affected by your online reputation, is aware that many people experience tension on familial relationships due to their internet presence. As mentioned above, this family stress may arise from humiliating mugshots and court records, but it could also be caused by slanderous statements that call your character into question. Even if these comments are false, they can create embarrassing situations for both you and your family members.