Why Small Businesses Should Make Online Reputation Management a Top Marketing Priority

Making reputation management a top marketing priority for your small business will help your company succeed in ways you may have never even considered before. Reputation management for small businesses is so important these days, with online activity higher than ever and only continuing to increase. Studies continue to show that a vast majority of consumers look to the Internet to get reviews of a business and its services before choosing which to patronize. Maintaining a great online reputation and exercising good reputation management will help ensure that when potential customers are looking for a small business to patronize, yours is at the top of the list.

Beyond the potential increase in traffic, reputation management for small business should be a top marketing priority so that you are presenting the most polished, professional side of your business to the world. Let’s face it – the Internet is the world, and if your company looks shabby in Google results, it’s going to affect every aspect of your business, top to bottom. On the other hand, if your business name comes up as the top hit in search engines and your social media presence is second to none, you can expect to generate tons of traffic and self-generating buzz, which will propel your small business to the top in no time flat.

Reputation management for small business is no cakewalk; it takes a lot of time, energy and commitment to get your online presence where it needs to be. If the time commitment is proving too great, and you need to focus on the other aspects of running a successful small business, there are a host of good reputation management services out there ready and willing to go to work for you. Be sure to choose wisely – it wouldn’t hurt to check their online reputation, would it?

Barilla Demonstrates How Playing Politics Gets Companies Burned

Barilla has recently joined the ever-growing list of companies who are learning that it just doesn’t pay to play politics. Company CEO Guido Barilla and his pasta alike are now facing down a storm of outrage after Barilla said publically that he would “never feature a homosexual family” in his company’s advertising.

Barilla now joins the growing list of companies that are suffering for giving in to the urge to play politics.

You are certainly entitled to have whatever beliefs that you want. But you can expect that associating your brand with a political stance will have several negative consequences.


You Lose Market Share

It doesn’t matter which political opinion you espouse. Our country is stridently divided on most of the big issues.

So, any way you slice it you’re going to lose customers if you choose to pick a side. The only exception is granted to super-niche industries that only appeal to individuals who are sure to share your stance. If you’re selling vegan hemp handbags feel free to be an outspoken environmentalist. You may still want to remain silent about gay marriage or tax policy.

You Grant Companies a New USP

Bloomberg Business Week reports that Barilla’s competitor, Bertoli, responded to Barilla’s self-imposed reputation problem by releasing a flood of pro-gay ads.

Arguably, pasta is usually just a commodity product. There’s very little that most companies can do to distinguish one $1.00 box of dried flour, eggs, and water from another $1.00 box of dried flour, eggs, and water.

But now, Bertoli has brand new USP that will damage Barilla for a long time. They get to position themselves as “the tolerant good guys.” And while they, too, are technically promoting a political stance, nobody’s throwing much outrage their way. Their market share is growing, absorbing everyone who now refuses to do business with Barilla.

You Wreck Your Web Presence

Cleaning up Barilla’s web presence after this kind of a gaffe is hardly an impossible undertaking. However, it will require a significantly higher investment than it would have required just an hour before the disastrous interview.

Now the web is flooded with dozens of news stories, blog posts, and tweets. The interview was even lampooned on The Daily Show. The public isn’t likely to forget the matter quickly.

If there are any positive returns to be had for aligning one’s business message with a particular political message they are ultimately quite difficult to see. Resist the urge, and you’ll find online reputation management becomes far easier.

How Businesses Should Handle Yelp Reviews

Remove Yelp Reviews with InternetReputation.com

If you are a business, trying to build a strong internet reputation, negative reviews on a website as influential as Yelp can be devastating. InternetReputation.com is a company that is committed to offering assistance to business owners suffering from negative and often false reviews of their establishment.

InternetReputation.com is unable to directly remove bad reviews, since Yelp has a firm policy on leaving reviews up unless they violates the online review giant’s terms of service. However, Yelp’s system for choosing which reviews to post often filters out positive reviews that Yelp deems to be spam. Without that positive feedback, businesses are often left with the few negative comments that could gravely hurt their business.

beat bad online reviews

Why Are Positive Yelp Reviews So Important?

Business owners are becoming increasingly aware of the importance of reviews on sites like Yelp because the growth of mobile search means that local patrons are searching for reviews online to determine every decision they make. If your business is pinned with harsh reviews, this local clientele is not going to give you business.

Reputation Management for Yelp

InternetReputation.com has developed a number of strategies that generate a return of positive feedback for businesses despite a few negative comments on Yelp that are likely posted by the competition in an attempt to ruin a business.

Since InternetReputation.com,  is not allowed to delete Yelp reviews, they instead create alternate reviews that will be more likely to appear directly in search rankings. Search engines are the truest source of customer interest, so enough positive reviews will make a few negative Yelp comments seem negligible.

The goal of InternetReputation.com is to give you ultimate control of the publicity that governs your internet reputation. Don’t let the competition drown your business. Instead, take positive action to ensure your successful future in business with the assistance of InternetReputation.com.

What is your strategy for coping with negative reviews?