Will the “Eraser Law” Help Protect Teenagers’ Reputations on the Internet?

A new state law in California is aimed at giving teenagers a new weapon to protect their internet reputations. The so-called “eraser bill” has been signed into law by Governor Jerry Brown, and goes into effect on January 1, 2015.

Will California’s new Eraser Law help protect the internet reputations of teens?

The new law will give underage Californians the right to remove negative posts and other content, including videos, pictures, comments, and other material posted or stored on social media, web sites, or apps. Sites will be required to let teens either take down personal content themselves, or set up a mechanism for them to request that it be removed.

Teen Reputation Online

Proponents are hailing the new law as a victory for Internet privacy and for reputation protection. Its detractors, however, argue that the law will place too much of a burden on websites by forcing them to develop different policies for different states.

The measure, dubbed the “eraser bill,” is the first of its kind in the United States, and is seen as an enhancement of the Children’s Online Privacy Protection Act. That act is a federal law restricting the collection of personal data from children under thirteen.

Supporters of California’s new “eraser law” insist it will put privacy back in the hands of minors and parents, and not in the hands of a tech company. Opponents counter that big social media sites, such as Facebook, already have ways for users to remove content, no matter their age. They says it could also lead to an assortment of state laws that would be difficult for technology companies to keep up with.

James Steyer, who heads a San Francisco-based group that promotes responsible online use, conceded that the law’s opponents have a reasonable point. But he defended the law, saying he hopes it will prompt lawmakers in Washington to pass a federal law addressing the issue.

“minors deserve the right to remove negative internet posts”

California State lawmaker Darrell Steinberg, who sponsored the bill, called the new law groundbreaking. He added that minors deserve the right to remove negative internet posts that could haunt them for years to come.

The California law comes in the wake of a series of documented cases of online abuse and bullying. Some of these cases have led to tragic results, including the suicides of underage users who were unable to control negative social media content.

The “eraser bill” was part of a larger measure aimed at protection children from certain types of online marketing, including advertising for guns, alcohol and other products that minors are prohibited from buying

Bad Reviews, Your Internet Reputation and Your Business’ Bottom Line

How Bad Online Reviews Affect Your Reputation and Business

Bad reviews are an unfortunate side effect of running a business. Most companies, regardless of the quality of service or product they provide consumers, will at some point be forced to cope with the effects of a negative review.

A bad online review, however, is a whole different beast; one that can have a far-reaching and extremely negative impact on your business’s bottom line. With hundreds, perhaps thousands of ways for consumers to leave negative online reviews, it becomes more difficult than ever to protect and preserve your company’s positive online reputation. Bad reviews can dissuade a customer from considering your product, hurt customer loyalty and lead to the development of product forums that expose your company to even more negative publicity.

The bad part is over...

Online reviews have achieved such relevance because they are often a consumer’s first source for product or service information. Surveys show that consumers’ reliance on online review sites to help make purchasing decision in on the rise. Review sites are easy to access and many tend to receive high visibility in search engine rankings. It is even possible for a bad online review to receive a prominent and highly-visible ranking on a search page, providing consumers with a potentially harmful first impression of your business.

Improve Online Reviews

An unsatisfied customer can help to create a firestorm for your business simply by posting a low-star ranking or negative comment about your company. A multitude of bad online reviews can damage consumer perception of your company, hurt your company’s relationships with other businesses, affect your sales and profit margins, damage your online credibility and leaving a lasting and negative impact on your online reputation. By damaging your online image, bad reviews can even give your competitors the opportunity to win your customers over.

There is hope for businesses that have a bad reputation because of negative online reviews

It is not, however, completely hopeless; there is help! You can fight the effects of bad online reviews by maintaining a proactive and positive approach to your company’s reputation management. By establishing customer forums, making effective use of social media outlets like Facebook and Twitter and keeping your consumers informed of the actions taken to correct any problems, you can at least provide your company the opportunity to preserve its online reputation.

Effective and positive online reputation management may often times seem like a daunting, perhaps impossible task. With the proper techniques and a professional management approach, however, you can begin to put up a strong and effective protective barrier against the damage done by bad online reviews.

Why Small Businesses Should Make Online Reputation Management a Top Marketing Priority

Making reputation management a top marketing priority for your small business will help your company succeed in ways you may have never even considered before. Reputation management for small businesses is so important these days, with online activity higher than ever and only continuing to increase. Studies continue to show that a vast majority of consumers look to the Internet to get reviews of a business and its services before choosing which to patronize. Maintaining a great online reputation and exercising good reputation management will help ensure that when potential customers are looking for a small business to patronize, yours is at the top of the list.

Beyond the potential increase in traffic, reputation management for small business should be a top marketing priority so that you are presenting the most polished, professional side of your business to the world. Let’s face it – the Internet is the world, and if your company looks shabby in Google results, it’s going to affect every aspect of your business, top to bottom. On the other hand, if your business name comes up as the top hit in search engines and your social media presence is second to none, you can expect to generate tons of traffic and self-generating buzz, which will propel your small business to the top in no time flat.

Reputation management for small business is no cakewalk; it takes a lot of time, energy and commitment to get your online presence where it needs to be. If the time commitment is proving too great, and you need to focus on the other aspects of running a successful small business, there are a host of good reputation management services out there ready and willing to go to work for you. Be sure to choose wisely – it wouldn’t hurt to check their online reputation, would it?

How Reputation Management is Related to SEO

InternetReputation.com Understands the Link between SEO and Reputation Management

Search Engine Optimization can play a key role in effective reputation management strategy. Most of the ORM services provided by leading reputation management companies, such as InternetReputation.com or BrandYourSelf, utilize SEO, or rather Reverse SEO as it has become know.

Search Engine Optimization, or SEO, is a great way to draw attention to positive content by publishing it and promoting it on search engine such as Google.  It’s at the center of most online reputation management strategies. InternetReputation.com uses cutting-edge SEO analysis tools and techniques to provide clients with solutions that will clean up their reputation online and deliver the results they expect. The technicians at InternetReputation.com constantly monitor any changes in the SEO industry and are always up-to-date on Search Engine Algorithm updates.  Because they are experts in changing search engine results, they can adapt quickly to changes to Google algorithms and adjust their strategies accordingly.  This helps to ensure that the team of SEOs at InternetReputation.con will always utilize the most effective search engine optimization strategy available given the current state of SEO.

Effective SEO strategy is an essential aspect of any good reputation management plan. If applied correctly, search engine optimization can greatly boost the potential of reputation management and allow for quick and highly-effective results. SEO implementation can help build positive reputations by placing positive content and items at higher points in search engine rankings. SEO can also help to surround or suppress negative items by reducing their prominence, thereby mitigating the potential for reputation devastation.

InternetReputation.com can help mitigate or null the negative effects of online attacks and negative personal information through skilled application of proven SEO techniques. InternetReputation.com makes search engine optimization an essential part of its reputation management strategy because properly-applied SEO can be used to improve online reputations in so many ways.

Search engine optimization can help to build awareness of a person’s positive attributes, helping to bring them to the forefront of Google and Bing searches while pushing negative and undesirable information downward. InternetReputation.com has made SEO an important part of their reputation management services because its proven to be effective.

If SEO is properly understood and used correctly, it can be a highly-effective tool for online reputation management companies. InternetReputation.com employs SEO experts that stay apprised of the latest, most effective aspects of SEO strategy. Google is constantly updating its approach to SEO and keyword-based content strategy, making it more important than ever for ORM companies like InternetReputation.com to stay ahead of the SEO curve.

Though search engine optimization is just one part of a holistic online reputation management approach, it is also an important and long-established method essential to the process of building a strong and positive online reputation. The technicians at InternetReputation.com are well-versed in SEO tactics and understand that it is an essential tool against the constant threats to their clients’ online presence and integrity.

Find out more about how online reputation management company InternetReputation.com has integrated SEO services into it’s product offerings here.

More on SEO in Online Reputation Management

 

Reputation Management Trends for 2014

InternetReputation.com Announces Outlook on Reputation Management Trends in 2014

There are several important reputation management trends in 2014. InternetReputation.com works to stay ahead of these trends for better, more effective reputation management.

Reputation management is an excellent way to maintain control over one’s online image. Effectively managing one’s online reputation can take the worry out of online negativity and help to establish a positive rapport with other people, businesses and important decision-making institutions.

5 Reputation Management Trends to Watch for in 2014

InternetReputation.com is aware of several reputation management trends in 2014. Below are a few trends to maintain awareness and stay ahead of in 2014:

  1. Ever-Increasing Use of Sites like Pinterest and Instagram. 2013 saw a dramatic rise in popularity of these two sites, and the trend is expected to experience continued growth in 2014. The maintenance of a strong and positive presence on these two sites is more crucial than ever.
  2. Establishing a Narrative. Establishing a strong and consistent idea about one’s self is highly-recommended by InternetReputation.com. A consistent narrative helps to reinforce positive messages about a person or business and continues to grow in importance. This action continues to grow as an effective way to combat the persistence of online negativity.
  3. The Continual Growth of Online Video Popularity. The technicians at InternetReputation.com see continued growth of online video postings in 2014. The trend does not seem to be slowing, creating a potentially damaging source of negative information that may create havoc for personal reputations. It may be more important than ever to keep close track of personal videos and where, when and how often they are posted.
  4. Continued Spread of Reputation Management from Retail to Professional. Though still a relatively new industry, reputation management has traditionally been employed by restaurants and retailers. Recently, however, reputation management firms have experienced a more diverse clientele. InternetReputation.com provides services to a wide array of people, including many business and career professionals. This promises to continue well into the future.
  5. Increased Use of Smaller Management Firms. Smaller reputation management companies like InternetReputation.com are great alternative to large firms. They can offer reputation management that is better-tailored to each individual client, which can translate into better service and more effective reputation strategy.

InternetReputation.com is constantly monitoring trends in reputation management and working to stay well ahead of potential reputation dangers. The technicians at InternetReputation.com do their best to keep clients reputations working for them, highlighting just how important it is to keep up with an ever-changing online environment.

New reputation management trends continue to pop-up. InternetReputation.com is aware of and ready for changes in online atmosphere.

Why You Can’t Rely on the California Revenge Porn Law to Protect Your Reputation

Law05.jpg

Revenge porn is the practice of posting nude pictures of someone with the express intent of destroying their reputation. Often these pictures are given to the original poster in confidence, usually in the context of a romantic relationship. The culprit is usually an ex; this is so iconic that one of the sites where this phenomenon takes place is named MyEx. com. Currently, this practice is legal in most states.

In fact, photographs aren’t the only reputation threat. Usually the original poster adds some sort of angry commentary, and usually that content is more than slanderous. One needs a strong stomach to read some of what is said even on a single page of MyEx.com. All of this is paired with the victim’s personal information. Accusations of prostitution and drug abuse are common, as is commentary on the victim’s prowess in bed.

We had high hopes for the California Revenge Porn law when it was first introduced. But unfortunately, the final verdict is in, and it looks like it’s not going to do much to protect victims.

A recent article in Forbes outlined every single loophole and exception that the law contains. The selfie exception (which exempts 80% of revenge porn victims) has already been well-discussed. But the other exceptions will do plenty to ensure that the other 20% can’t get much in the way of justice, either. The author of the article professed that he would be surprised if we see many prosecutions under the law.

From a reputation management standpoint the big issue is the issue of redistribution. The only person who is facing criminal penalties under California law is the very first person who posted the picture.

Someone else can pick up the picture, display it to 500 friends on Facebook, and face no criminal penalties whatsoever. Or they can copy it to their blog or even scrape it to start their own site.

The viral nature of the Internet plays into all of the reasons why it is difficult to protect an online reputation in the first place. Without a vast network of resources and tools at your disposal it can be a little like playing a high-stakes game of whack-a-mole. You can remove one photograph only to find six or seven more popping up in its place.

Fortunately, for victims in California (and the other 48 states that do not have revenge porn laws on the books), the legal system is not the only way to shut down revenge porn. Reputation management companies, like InternetReputation.com, specialize in getting photographs removed from places like MyEx.com, restoring your reputation, your safety, and your peace of mind online. InternetReputation.com can end the game of whack-a-mole in as little as 72 hours, removing all negative content and replacing it with a web presence that anyone would be proud to have.

It won’t punish your tormenter. But sometimes, moving on and having a happy life is the best revenge of all.

Barilla Demonstrates How Playing Politics Gets Companies Burned

Barilla has recently joined the ever-growing list of companies who are learning that it just doesn’t pay to play politics. Company CEO Guido Barilla and his pasta alike are now facing down a storm of outrage after Barilla said publically that he would “never feature a homosexual family” in his company’s advertising.

Barilla now joins the growing list of companies that are suffering for giving in to the urge to play politics.

You are certainly entitled to have whatever beliefs that you want. But you can expect that associating your brand with a political stance will have several negative consequences.

 

You Lose Market Share

It doesn’t matter which political opinion you espouse. Our country is stridently divided on most of the big issues.

So, any way you slice it you’re going to lose customers if you choose to pick a side. The only exception is granted to super-niche industries that only appeal to individuals who are sure to share your stance. If you’re selling vegan hemp handbags feel free to be an outspoken environmentalist. You may still want to remain silent about gay marriage or tax policy.

You Grant Companies a New USP

Bloomberg Business Week reports that Barilla’s competitor, Bertoli, responded to Barilla’s self-imposed reputation problem by releasing a flood of pro-gay ads.

Arguably, pasta is usually just a commodity product. There’s very little that most companies can do to distinguish one $1.00 box of dried flour, eggs, and water from another $1.00 box of dried flour, eggs, and water.

But now, Bertoli has brand new USP that will damage Barilla for a long time. They get to position themselves as “the tolerant good guys.” And while they, too, are technically promoting a political stance, nobody’s throwing much outrage their way. Their market share is growing, absorbing everyone who now refuses to do business with Barilla.

You Wreck Your Web Presence

Cleaning up Barilla’s web presence after this kind of a gaffe is hardly an impossible undertaking. However, it will require a significantly higher investment than it would have required just an hour before the disastrous interview.

Now the web is flooded with dozens of news stories, blog posts, and tweets. The interview was even lampooned on The Daily Show. The public isn’t likely to forget the matter quickly.

If there are any positive returns to be had for aligning one’s business message with a particular political message they are ultimately quite difficult to see. Resist the urge, and you’ll find online reputation management becomes far easier.