Why Track Your Online Reputation?

Though unfortunate, a person’s online reputation is nearly always at risk. Regardless of who you are, what you do or the size of your company, your brand name can be attacked in numerous online ways, as well as by a variety of people. Competitors, adversaries, dissatisfied customers, unhappy patients, disgruntled former employees and more now have access to the most advanced information distribution system in the world: The Internet. There are hundreds, perhaps even thousands of online venues available to people looking for way to vent their frustrations, hurt their competitors or inflict harm on their enemies. The need to track your online reputation is an undeniably more important than ever before.

Track Your Reputation

Benefits of Online Reputation Tracking

The benefits of online reputation tracking are numerous, perhaps even endless. Here are several key advantages of online reputation monitoring:

Crisis Control

Negative comments or blog posts, if left untended, have the potential to become damaging threads and receive prominent positions in Google ranking pages. By tracking your online reputation, you can effectively stay aware of any new negative online items and address them before they become real public problems. Consistent monitoring can help to keep both you and your company above the fold.

Reputation tracking is a key component of online crisis control, says Bizzuka.com. “You will be made aware of a crisis long before it has an opportunity to escalate to a point where overcoming negative sentiment becomes a costly, lengthy affair.”

Conversation Control

Online reputation monitoring allows you to know who is talking about you, as well as how your image or brand is being discussed in online forums. Keeping apprised of discussion boards, threads and comments within social media forums, blogging sites and others can help you to tailor your online presence in a way that steers the conversation in your favor. According to a 2013 report by Technorati Media, “Consumers said keeping up with a company’s activities and learning about their products and services were the top reasons for following brands on Facebook, Twitter, YouTube, Pinterest and Instagram.”

By understanding how you’re being mentioned and the people most commonly talking about you, particularly on social media, you have the ability to design an effective and positive content campaign that best meets their communications needs.

Online Marketing

By keeping you informed of your place in online discussion, online reputation tracking can also provide you a valuable opportunity to build an effective marketing strategy; one with the potential to improve your brand’s awareness, outshine your competition’s online presence and create a broader and more profitable customer base. Reputation tracking has the ability to keep you’re company informed about consumer trends, discussions and competitor successes, which can, in turn, provide you with tools to build a better-tailored and more successful online marketing approach.

Better Customer Service

Consistent monitoring of your reputation allows you to immediately address customer and employee problems, providing more attentive customer service through swifter issue resolution. Tracking consumer review sites, discussion boards and social media allows you to more efficiently correct a customer’s recent problem with your product, service or experience, which can lead to higher rates of customer satisfaction and brand loyalty.

Online reputation monitoring allows you to stay on top of your reputation, though it generally requires a commitment of manpower, time, technology and expertise to be performed effectively. “Between monitoring social media mentions, ad campaigns, blog comments and mentions across the Web at large,” says Content Marketing Strategist Angela Stringfellow, “you can easily find yourself thoroughly tied up trying to keep tabs on your brand online.”

Often times the best way to  is through a professional online reputation management service; a company equipped to handle the numerous threats and potential harm to your online  reputation.

Why Small Businesses Should Make Online Reputation Management a Top Marketing Priority

Making reputation management a top marketing priority for your small business will help your company succeed in ways you may have never even considered before. Reputation management for small businesses is so important these days, with online activity higher than ever and only continuing to increase. Studies continue to show that a vast majority of consumers look to the Internet to get reviews of a business and its services before choosing which to patronize. Maintaining a great online reputation and exercising good reputation management will help ensure that when potential customers are looking for a small business to patronize, yours is at the top of the list.

Beyond the potential increase in traffic, reputation management for small business should be a top marketing priority so that you are presenting the most polished, professional side of your business to the world. Let’s face it – the Internet is the world, and if your company looks shabby in Google results, it’s going to affect every aspect of your business, top to bottom. On the other hand, if your business name comes up as the top hit in search engines and your social media presence is second to none, you can expect to generate tons of traffic and self-generating buzz, which will propel your small business to the top in no time flat.

Reputation management for small business is no cakewalk; it takes a lot of time, energy and commitment to get your online presence where it needs to be. If the time commitment is proving too great, and you need to focus on the other aspects of running a successful small business, there are a host of good reputation management services out there ready and willing to go to work for you. Be sure to choose wisely – it wouldn’t hurt to check their online reputation, would it?

Reputation Management Techniques to Boost Results

Reputation management practices help to guarantee one’s control over what a searcher sees in the results page. It is difficult to think of anyone that would intentionally foster a negative image of themselves in person or online. That being said, negative pieces of information can crop up in newspapers as well as online and can cause seemingly irreparable harm to one’s reputation. Thus, there is a great need for reputation management strategies for anyone with an online presence. Reputation management can also provide a solution for those seeking to direct traffic to their personal sites.

Reputation Management can Improve Website Results

Boost Results with Reputation Management

So, XYZ Doll company decides to engage in a reputation management plan and releases fresh, new content about toy dolls in multiple places around the internet. Over time, reputation management techniques result in boosting traffic towards XYZ Doll company whenever someone searches the term “toy doll.”

Reputation management has evolved in conjunction with technology throughout the years. As personal lives have become less personal over time with the advances in media, reputation management has become more important as a result. An additional benefit to reputation management is the ability to direct traffic towards a particular website. For example, if XYZ Doll company specializes in making toy dolls, when the term “toy doll” is searched, ideally that company would like to be amongst the first few link options presented.

Benefit by Promoting the Positive

Reputation management tactics are applied in nearly all industries as a means to ensure the most relevant public image is presented online. Reputation management practices have been able to save individuals and businesses time and money over the years by ensuring relevant search results are the first choice for potential customers. Providing the added benefit of actually generating potential business, reputation management is an invaluable investment for any serious professional and can be essential in building a brand.

Hide and Go Search: How Online Reputation Management Works

Online reputation management can be confusing to many new to the term. What it really means is the act of monitoring, tracking, and repairing any potential threats to reputation readily found on the internet. Online reputation management plays a part in ensuring that, when searching for an individual or large company, the most pertinent information is shown at the very top of the search results page as opposed to potentially damaging information.

Online reputation management often uses customer feedback in addition to fresh, relevant content to push down negative search results in the queue. While some professional online reputation management companies offer the option of completely removing negative content from the internet, even individuals with basic knowledge of online reputation management practices can at least increase the popularity of the most relevant search results by publishing compelling content that attracts readers.

In essence, the more popular a page is, the higher it ranks in the search results. For many professionals and businesses, a scathing review (warranted or not) or damaging comments may receive a higher ranking in search results, garnering a negative first impression that does not accurately represent the individual or company in question.

To combat this occurrence, an online reputation management plan can effectively promote search results that highlight the best and most relevant image of a person or brand. Allowing your potential clients to receive an accurate picture of the person you are or services your business offers, online reputation management is invaluable in today’s society in preserving a positive professional image.

While techniques in this field continue to be developed and implemented, online reputation management is becoming a necessity for everyone in the online community.

In addition, online reputation management services can effectively increase traffic to yourself or your brand on the internet. By increasing the opportunities for clients to easily access your content, online reputation management can increase traffic, and, in effect, increase revenue.

How Businesses Should Handle Yelp Reviews

Remove Yelp Reviews with InternetReputation.com

If you are a business, trying to build a strong internet reputation, negative reviews on a website as influential as Yelp can be devastating. InternetReputation.com is a company that is committed to offering assistance to business owners suffering from negative and often false reviews of their establishment.

InternetReputation.com is unable to directly remove bad reviews, since Yelp has a firm policy on leaving reviews up unless they violates the online review giant’s terms of service. However, Yelp’s system for choosing which reviews to post often filters out positive reviews that Yelp deems to be spam. Without that positive feedback, businesses are often left with the few negative comments that could gravely hurt their business.

beat bad online reviews

Why Are Positive Yelp Reviews So Important?

Business owners are becoming increasingly aware of the importance of reviews on sites like Yelp because the growth of mobile search means that local patrons are searching for reviews online to determine every decision they make. If your business is pinned with harsh reviews, this local clientele is not going to give you business.

Reputation Management for Yelp

InternetReputation.com has developed a number of strategies that generate a return of positive feedback for businesses despite a few negative comments on Yelp that are likely posted by the competition in an attempt to ruin a business.

Since InternetReputation.com,  is not allowed to delete Yelp reviews, they instead create alternate reviews that will be more likely to appear directly in search rankings. Search engines are the truest source of customer interest, so enough positive reviews will make a few negative Yelp comments seem negligible.

The goal of InternetReputation.com is to give you ultimate control of the publicity that governs your internet reputation. Don’t let the competition drown your business. Instead, take positive action to ensure your successful future in business with the assistance of InternetReputation.com.

What is your strategy for coping with negative reviews?

 

3 Reasons Why Your Online Reputation is Important

Is my reputation on the internet important?

You may not realize it, but your internet reputation influences almost every aspect of your life. InternetReputation.com is fully aware of the importance of positive online reputations, so the company works hard every day to promote the interests of their clients’ online presences. Here are the top 3 reasons that InternetReputation.com believes that protecting your online reputation is of utmost importance.

Why Your Reputation Matters!

First Impressions

We all do it – before we even meet someone, we check him or her out on Google or Facebook. Not necessarily to learn everything about someone, but just to get an idea of what to expect. The expert at InternetReputation.com understand this tendency in modern society, so they work with their clients to control what results appear when someone Googles them. With a massive arsenal of search engine optimization techniques, InternetReputation.com builds results that reflect positively on your character. At the same time, these preferable pages push negative publicity lower in the rankings, allowing you to have an appealing first impression to the casual searcher.

Professional Aspirations

Any time you apply for a job, your potential boss is sure to check out your online reputation. Issues such as online mugshots and court records are particularly damaging in this type of search, so professional companies like InternetReputation.com have developed effective strategies for removing this type of incriminating content. In addition, your co-workers are sure to discover any damaging information about you that is posted to the internet, so a successful reputation management program can protect you from the embarrassment of scoffing colleagues.

Family Dynamics

Although you may think that your home life would be the last place that could be affected by your online reputation, InternetReputation.com is aware that many people experience tension on familial relationships due to their internet presence. As mentioned above, this family stress may arise from humiliating mugshots and court records, but it could also be caused by slanderous statements that call your character into question. Even if these comments are false, they can create embarrassing situations for both you and your family members.